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Sole Distributor of PRO AV and Stage Lighting in South Africa


Electrosonic SA (Pty) Ltd specialises in Audio Visual Systems and Entertainment Lighting. We are the leading, and sole distributor in Southern Africa of many world renowned brands. The company was established in 1991 by Bruce Genricks and Lourie Coetzee. Lourie has since retired (yet keeps an active interest in the business), and Bruce is the CEO. We supply specialist AV products such as wireless collaboration / presentation systems, room connectivity and control systems; and we design complete Audio Visual systems for the corporate, retail, cultural, entertainment, broadcast, home automation and leisure markets. Electrosonic SA's Entertainment Lighting product range covers the full spectrum of requirements for stage lighting, theatre, television, houses of worship, live events and concerts.

We import and distribute an extensive range of products from the following brands: Kramer Electronics, Sierra Video, NEC Display Solutions, GALAXY, ZeeVee, Martin Professional, Green Hippo, Elite Screens, Litec, Milos Structural Systems, Kinesys, Luminex, CM Entertainment Technologies, Electron and ETC, among others.

Equipment supplied for PRO AV installations:

  • Display solutions such as Video walls, Screens and Projectors
  • Video walls processors
  • Home and Corporate Lighting control
  • Distribution of Digital Video and Signage to various displays
  • Distribution Amplifiers and Audio / Speakers
  • Wireless Collaboration systems
  • Room connectivity / room control systems
  • Cables & Connectors
  • Scalers / Switchers
  • Extenders & Repeaters
  • Format & Standards converters
  • Switchers and Routers

Products supplied for the Entertainment Lighting / Stage Lighting:

  • Lighting fixtures
  • Dimming and Switching
  • Switches for expanding AV / Audio / Entertainment IP Network
  • Intelligent lights / Moving heads
  • Lighting Control Desks / Consoles
  • Smoke and Haze machines
  • Motion Control systems and Hoists for Rigging of Trussing
  • Media Servers / Image Mapping equipment
  • Aluminium Truss systems and Stage Decks

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Electrosonic South Africa's head office is situated in Norhtcliff, Johannesburg. Our Kramer Electronics team operates from our premises in 279 Weltevreden Road, Blackheath Cresta and we have a branch in Durban. All offices have comprehensive product demonstration rooms equipped with state-of-the-art technology, fully equipped workshops, and top-notch training facilities. We also have Sales and Technical Support Representatives in Cape Town and dealers in various African countries.


Our vibrant and dynamic team is the heartbeat that drives our organisation. We believe in investing in our staff through training and development programmes, and the overall well-being of our team is of great importance to us. Apart from in-house training, staff members regularly attend international seminars, formal training and trade shows to learn more about new products, applications and support. Once a month we celebrate our unity with a Company Braai when members socialise, play pool and relax after a hard month's work.

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At Electrosonic SA we see our dealers as the focus of our vision to be the leading Entertainment Lighting and AV Systems supplier in Southern Africa. We value our dealer base and the solid business relationships forged over the years. We encourage all our dealers to adhere to professional and industry standards, and we endorse the principles of the Southern African Communications Industry Association (SACIA). In order to assist our dealers, we host extensive training programmes in Johannesburg, Cape Town and Durban throughout the year.


Electrosonic SA is passionate about assisting its dealers to achieve success in the Entertainment Lighting and AV Systems industries. Therefore, we offer, complete AV Systems design, 24/7 Support Helplines, unparalleled warrantees, technical workshops for instant repairs, and on-site technical support.

Product suppliers and systems engineers: Providing clients with complete solutions:

Our two major goals are:

  • to supply specialist AV and lighting products
  • to custom engineer comprehensive systems

This includes:

  • Video and data projection
  • Video wall and large screen displays
  • Video conferencing systems
  • Intelligent and architectural lighting
  • Stage, theatre and studio lighting
  • Control systems
  • Rigging solutions (incl. trussing and hoists)

We work closely with our clients, seeking to understand and meet their needs. To deliver complete solutions, we do the following:

  • Analyse requirements thoroughly
  • Design appropriate and flexible systems
  • Supply reliable, easy-to-use equipment
  • Install turnkey lighting project to client specifications
  • Train staff in system operation and control
  • Provide long-term service and 24 hour support, every day of the year


Electrosonic SA is a member of SACIA.

CLICK HERE to download Electrosonic SA’s SACIA Membership Certificate.

Contact us for more info on our AV Products & Stage Lighting






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