• Home
  • Pro-AV
  • Blog
  • ISE 2020 Technology Trend-tour with Electrosonic

ISE 2020 Technology Trend-tour with Electrosonic

Known as the world’s biggest Audio Visual Trade Show, Integrated Systems Europe (ISE) is diarised as THE Annual Event to attend by AV technology enthusiasts from across the globe. For Electrosonic’s CEO Bruce Genricks this is no exception. Bruce, together with Gerrie Coetzee (Pro AV Manager), will soon be off to Europe to attend ISE 2020 in Amsterdam, from 11 - 14 February 2020.

Blog 20200117 Essa at ISE 2020 Img02

If you are attending ISE 2020, do meet up with Bruce or Gerrie who will gladly take you on a personal technology trend-tour through some of ISE’s magnificent exhibition stands. They will make sure you don’t miss the most innovative and latest AV technologies which Electrosonic’s supplier brands are showcasing this year. Some of these cutting-edge technologies you’ll experience at ISE 2020 will be available by Electrosonic in South Africa within the first quarter of 2020. So watch this space for info on the much anticipated AV Tech Trends Showcase 2020, annually hosted by Electrosonic in major cities across SA.

Whether you are an AV system integrator or purely a gadget fanatic; ISE never disappoints. The trade show is huge, hall-after-hall filled with brilliantly designed stands all showcasing jaw-dropping Pro AV equipment and solutions. And this year’s ISE trade show promises to be the most compelling yet. Over 1300 leading technology and solutions providers will showcase a unique set of special events, conferences, keynote speeches, networking receptions, education and training programmes and product launches to make any jaw drop.

Contact This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it. today to pre-arrange what you would not want to miss at ISE 2020. Herewith a heads-up of what to expect:


Offering trendsetting AV products and a definite highlight of ISE 2020, the MAXHUB Ultra-wide Integrated LED and MAXHUB Podium will be unveiled as the trendiest products to date. This follows the incredible response the MAXHUB X3 Collaborative Interactive Display enjoyed at Electrosonic’s ProAV Tech Trends Showcase in 2019. Electrosonic will launch the MAXHUB LED and PODIUM in Southern Africa towards the end of Feb 2020.

MAXHUB Booth: Calla Room, Novotel Amsterdam City, at Europaboulevard 10, 1083 AD Amsterdam. Register online with MAXHUB’s Invitation Code: 705387 for your free pass.


Kramer Electronics is one of the leading players and pioneers in the Pro AV industry with customers in over 90 countries across 6 continents. They are nominated as a finalist in the Inavation Awards 2020 Business categories for the R&D Award. Their stand (Booth 1 F20) is sure to surprise with innovation as they’ll demonstrate audio visual, AVoIP, collaboration, digital signage, control and software solutions.

They’re also extending a VIP invitation to experience the latest in Pro AV innovation from the comfort of the Kramer VIP Lounge. You’ll get to relax with a delicious beverage prepared by Kramer’s skilled baristas and enjoy the friendly, one-on-one hospitality and expertise you deserve.

Kramer is also hosting their Annual Cocktail Party in the Kramer VIP Lounge on Wednesday, 12th February between 16:30 to 18:30. Do diarise and join the fun!

BOOK NOW for Kramer’s online pre-show webinar and get a unique glance at what to expect in the Kramer VIP Lounge. The webinar will go live on 22 Jan 2020 and will cover innovative pro AV/IT solutions you can expect to explore at ISE 2020.

If you’re interested, they’ll also conduct a Kramer’s Consultants Program presentation on the 12th of February between 13:00-15:00 at Room G109.

Kramer Booth: 1-F20. Register for your complimentary EXPO Pass through the Kramer ISE 2020 mini site.


Remember the Auto-Tracking PTZ Camera, a show-stopper at Electrosonic’s Pro AV Tech Trend Showcase 2019? Well yes, it is an innovation from AREC (by Adena). Don’t miss their product offering at ISE 2020 where they will showcase a variety of AV over IP solutions, including total solutions on Lecture Capture, the new DS-X01 HD Decoder and DS-4CU Speaker Tracking Station.

AREC Booth 13-F140


Known in the market for its PTZ IP Camera and Camera Controller selected for use at the high-profiled G20 summit in Japan in 2019, this brand is not going to disappoint. Be sure to visit Lumens to experience their range of 4K Cameras.

Lumens Booth: 11-F120


RGBlink booths are definitely a must-visit as they are renowned for their extensive ongoing investment in research and development. A leading manufacturer in the sector, RGBlink is respected for their innovative and quality video processors, scalers and matrixes, signal converters, multi-viewers, and rack mount monitors.

They are also a finalist in the Inavation Awards 2020 Business categories under The Corporate Social Responsibility Award section.

RGBlink Booths: 12-K62; 12-K80 and 12-K85

Bruce Genricks about ISE 2020

Bruce Genricks has attended the annual AV showcase several times and is especially thrilled about this year’s line-up. “I’m really excited about attending ISE again this year as it gives me an opportunity to catch up with all of our suppliers in a face-to-face meeting, where we can share knowledge of new technologies and trends and experiences of current technology.”

He continues, “It’s also a fantastic opportunity to meet up with our valued dealers from South Africa and to give them a personal tour of some of the brand new technologies on offer, which will be available from Electrosonic in the near future. It also gives me a chance to see new technologies on display and to interact with various experts in their respective fields.”

Gerrie Coetzee’s about ISE 2020

Gerrie Coetzee is looking forward to MAXHUB’s latest releases. “Without a doubt, I want to see the MAXHUB Ultra-wide 2 x 110 inch LED Wall as well as the MAXHUB Podium. In my opinion, these are two new revolutionary solutions for our industry and I’d like to show it to our fellow travellers from SA.”

He adds, “Arec will also show their Auto-tracking and PTZ Camera which is proving to be very popular in South Africa. I’ve also received some inside information regarding some new products which include a Speaker Tracking Station, a Media Decoder as well as a new Media Station. There’s talk about a possible fourth new product to be launched but this hasn’t been confirmed yet.”

Coetzee concludes by adding, “Kramer will be showing new exciting products and will host a pre-show webinar on 22 Jan 2020 to get a unique glance of what to expect at their stand. Anyone is welcome to register for the webinar. The Expanded Kramer DSP product range should be on display as well as the new VIA products.”

How to pre-arrange your personal ISE technology trend-tour with Electrosonic:

  1. Register online for your free EXPO Pass (use any of the invitation Codes in this Blog)
  2. Email either This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it. now, to pre-arrange your personal tour at ISE 2020
Join Electrosonic at ISE 2020, the “destination for Making Deeper Connections” with the newest technologies, the latest ideas – and global AV industry leaders.

Posted in AV News

Copyright © 2020