TERRY BOURQUIN

Marketing Manager

Terry Bourquin is a Digital Marketing Strategist who seamlessly integrates technical expertise with creative innovation. A former Senior SAP Consultant, she worked on SAP R/3 system configuration and implementation for leading organisations such as Anglo American, Sentech, Caltex Oil, Kynoch, and Robert Bosch. Her expertise in system design, integration, programming, data-driven decision-making, and process optimisation naturally transitioned into digital marketing, where she applies these analytical and strategic skills to modern marketing strategies.

As Electrosonic SA’s Digital Marketing and Brand Manager, she leads the development of integrated marketing strategies, content planning, and AI-driven process improvements, with a strong focus on data-driven campaign development, brand communication, and marketing automation. She specialises in developing automated, data-driven digital marketing campaigns that optimise engagement, strengthen brand identity, enhance market presence, and drive business growth, while also applying her experience in website development, video marketing, and graphic design to support broader marketing objectives.

Terry’s ability to bridge technical systems with creative marketing solutions sets her apart, delivering innovative, results-driven campaigns across both digital and offline channels.

Core Expertise

• Integrated digital marketing strategy, analytics and automation
• Data-driven campaign development, content strategy and brand communication
• Website, video and graphic design, including AI-powered content creation
• SAP R/3 system configuration, business process reengineering and optimisation
• Project management, cross-functional team leadership and multi-channel marketing execution

Terry’s ability to blend strategy, creativity, and technology makes her a leader in digital marketing, turning complex challenges into impactful, results-driven campaigns.