MATTHEW MITCHELL

Live Event Product Demo Support & Training

Matthew Mitchell is a dynamic and versatile young professional who joined Electrosonic SA in April 2024. With a BCom in Strategic Brand Management from IIE Vega, Matthew brings a unique combination of technical expertise and creative vision to the live events and branding industries.

Matthew has extensive experience in lighting design, programming (specializing in Onyx), and installations, enabling him to excel in live event and production environments. He is also skilled in maintaining lighting fixtures, ensuring top-tier performance and reliability.

Beyond his technical proficiency, Matthew has a strong background in branding, marketing, and music publishing. He has successfully worked on brand campaigns for notable companies like Cipla, Tshepo Jeans, and Scuf Records, as well as running a record label that integrates music publishing and brand activation through events.

Known for his creativity, precision, and commitment to perfection, Matthew takes a calm and thoughtful approach to challenges. He excels at designing shows, systems, brand campaigns, and technical solutions, always staying ahead of trends in the live events and music industries.

Guided by values of adaptability, lifelong learning, and a passion for excellence, Matthew’s innovative mindset and collaborative spirit make him a valuable asset to the Electrosonic SA team.