BRUCE GENRICKS

CEO

Bruce Genricks, co-founder and CEO of Electrosonic SA, is a visionary leader with over 33 years of expertise in Pro AV and Live Events. Driven by integrity, innovation, and a commitment to quality, Bruce has shaped Electrosonic SA into Southern Africa’s leading distributor of advanced Audio-Visual and Live Event solutions. Known for his calm and attentive leadership, he builds meaningful connections with his team and partners, fostering collaboration and trust.

Bruce’s analytical thinking and progressive mindset ensure the company remains at the forefront of technological advancements. A champion of innovation, he actively sources cutting-edge technologies from global tradeshows such as Integrated Systems Europe (ISE) and Prolight + Sound. Beyond his role at Electrosonic SA, Bruce has contributed to the industry’s growth, serving as Chairman of SACIA’s Pro AV Council (2012–2014) and promoting professionalism and excellence across the sector.