25April

THE WING TAKES OFF: GREAT SA INNOVATION @ WORK

You’ve all been there. You’ve burned the midnight oil, you’ve scoured the internet for graphics and you’ve designed yourself a hotshot PowerPoint presentation with animation and embedded clips. But no one knows where to plug in the thingy at the whatchamacallit in the client’s boardroom. The PA knows all about water carafes and peppermints, and the IT-guy is on a course. So everyone ends up huddling around your laptop, no-one is really that impressed with your presentation and you end up losing the sale.

The above scenario is soon to be something of the past. The device that could change everything is the Lowther WING – the World's first fully-inclusive Mobile Multi-function Communication Companion.

This revolutionary design is the brainchild of engineers at Lowther Communications who set out to design a Mobile Communication Companion. It is a world class innovation that allows one to take the technology to the client, no matter where they are convening. An innovation that actually works, is truly portable and easy to relocate, thus turning any available area into a high tech meeting area. Research shows that for over 60% of the time meeting room AV equipment is idle. Moreover, the AV equipment is then not available to the rest of the business. The WING addresses this problem by allowing staff to remove the equipment if not needed, and use it elsewhere. Now that’s called: sweating the asset!

Paul Lowther, CEO, lead Innovator and co-designer of the WING says: “The unique design is inclusive, yet incredibly simple. It is all about innovation in design-thinking.” The design was driven by observing what really goes on at a customer’s premises and converting this need into a product that would make Data Presentation & Video Conferencing support services available effortlessly and within minutes, anywhere on the premises.

“We were so confident in our design and our product, that we filed a patent for it, and also entered it into the Technology Top 100 Awards program.” enthuses Lowther, “We reached the finals of the TT100 awards and we couldn’t be more proud!” If its sleek looks are anything to go by, there will be more accolades the near future.

Paul believes Lowther Communications has addressed one of the biggest challenges posed by permanently installed communication technology in boardrooms. “It’s a whole new take on the industry. We call it 03, or Zero Cubed: Zero time to commission on site, Zero time to deploy within the site and Zero time to de-commission for redeployment elsewhere.”

“It’s easily movable and even easier to deploy. Anyone in the office can run it – even brand managers!” chuckles Lowther Communications brand manager, Alex Bouca. “The plugs are simple, and everything is enclosed in the superlight weight structure. It’s the ultimate plug-and play device”.

The Wing offers many options. For example the articulating arms can be operated manually, or they can be automated - with the screens extending at the touch of a button. The two 55 inch HD LCD screens can be used vertically or horizontally, with three further options:

identical media duplicated on both screens;
one media image out across both screens; or,
totally different media on both screens.

Another innovation is that either screen can be upgraded to be used as an electronic whiteboard. Paul concludes: “Our primary goal with the WING is to create a product range that is versatile enough for everyone. We can adapt the screen size, colour and technical spec to suit any environment. You tell us what you will be using it for and we custom design and factory-assemble it for your unique needs, within days.”

“It’s a niche product,” says Alex, “but interest has been huge and sales have been good so far.” Lowther Communication’s brand promise is Share… and the WING certainly is an idea that is worth sharing. Stand by for take-off!

For more information regarding pricing and demonstration of the Lowther Wing contact Paul: This email address is being protected from spambots. You need JavaScript enabled to view it. or 082 442 4856

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Posted in System Archive