ELECTROSONIC’S NEW LOOK

Electrosonic SA has undergone an overhaul of its corporate identity with a new logo and a new website reflecting the changes, the latter having been altered from being product orientated to being market oriented.

 
Marketing Manager, Gizelle Fischer explained: “With a product oriented website our dealers might know exactly what information they’re looking for and where to find it, but  consulting engineers, electrical contractors, architects, designers, etc, tend to approach information gathering on an application or project basis. We’ve altered the structure of our website so that it becomes easier to identify products in relation to their various applications.”

To view the new website, which was launched in March this year, go to www.electrosonic.co.za.  All comments on the changes will be gratefully received!