ARRI AND ADB-TTV IN CROSS-MARKETING AGREEMENT
In the field of lighting, ARRI's strengths lie primarily in TV studio and location lighting systems, while ADB's are in stage lighting. The agreement makes provision for each party to source from the other those complementary products needed when bidding for specific lighting projects. Beyond this, each party will retain its total commercial independence.
Sigrid Müller, Managing Director of ARRI Lighting Solutions and Christian Léonard, CEO of ADB-TTV Technologies, jointly stated, "We strongly believe that this agreement will be a win-win deal, strengthening each party's competitive position and proving beneficial to our customers, thanks to a more homogeneous product offering that marries the best of two worlds."
Robbi Nassi, Technical Sales & Support for Electrosonic SA's Entertainment Lighting division, welcomed the agreement, saying that the popular and world-renowned brand adds a lot more versatility to Electrosonic SA's product line in film and television lighting. "We are now able to open up to different markets offering a wider product range with a name of quality and durability".
Robbi added that Electrosonic SA can now make available the full range of Arri Studio and TV Lighting, with products ranging from their Junior Series, TV Tungsten Luminaires the Blue Series, LED TV Series with the Arri L7-C and L7- T. "With this partnership we are able to offer competitive pricing and product support that we did not previously allow for in Arri" he said "the ultimate beneficiaries of this agreement are our clients".
ARRI Lighting Solutions and ADB-TTV Technologies have entered into a cross-marketing agreement with the double objective of exploiting the synergies between their product ranges and exploring opportunities for rationalising their product spectrum.
In the field of lighting, ARRI’s strengths lie primarily in TV studio and location lighting systems, while ADB’s are in stage lighting. The agreement makes provision for each party to source from the other those complementary products needed when bidding for specific lighting projects. Beyond this, each party will retain its total commercial independence.
Sigrid Müller, Managing Director of ARRI Lighting Solutions and Christian Léonard, CEO of ADB-TTV Technologies, jointly stated, “We strongly believe that this agreement will be a win-win deal, strengthening each party’s competitive position and proving beneficial to our customers, thanks to a more homogeneous product offering that marries the best of two worlds.”
Robbi Nassi, Technical Sales & Support for Electrosonic SA’s Entertainment Lighting division, welcomed the agreement, saying that the popular and world-renowned brand adds a lot more versatility to Electrosonic SA’s product line in film and television lighting. “We are now able to open up to different markets offering a wider product range with a name of quality and durability”.
Robbi added that Electrosonic SA can now make available the full range of Arri Studio and TV Lighting, with products ranging from their Junior Series, TV Tungsten Luminaires the Blue Series, LED TV Series with the Arri L7-C and L7- T. “With this partnership we are able to offer competitive pricing and product support that we did not previously allow for in Arri” he said “the ultimate beneficiaries of this agreement are our clients”.