RUSH ROADSHOW GENERATES HUGE BUZZ

Peter Dahlin of Martin and Bruce Schwartz of Electrosonic SA recently undertook a whirlwind tour of South Africa to show off the Rush by Martin Professional Range of fixtures. Launched at Pro-Light and Sound in Frankfurt in March 2013 the Rush Range of fixtures is designed to fulfill the need at the entry level of the Entertainment Lighting Market.

Peter and Bruce were amazed by the reception. "Never before has a range of products generated so much buzz in South Africa," said Peter.

In a display of logistic planning that a rock band would envy Peter and Bruce visited numerous clients, old and new in three cities over five days. The Johannesburg, Durban and Cape Town clients were treated to one-on-one visits at the clients' premises. This method has proved very successful with many more people getting to see the products than would on and open day. "This way it's more personal. Clients feel comfortable in their own shops so they ask more questions and spend more time playing with the fixtures. Often they pull out older lights to compare," said Bruce.

The most popular fixtures were the Rush Strobe 1 5x5 and the Rush MH3 Beam with each product appealing to different applications. The strobe is a totally new fixture, with very few alternatives out there. The MH3 satisfies the need for powerful, dynamic beams which are the rage at the moment in many shows. Another advantage is that suits the slightly smaller pocket.

The full range will be available for the South African summer. For more information or a demonstration of the new Rush Range of fixtures call the Electrosonic SA's Lighting Team.