WHO DRIVES IT ALL?

Bruce Genricks, CEO of Electrosonic SA, is a leader who is driven by his ethics and passionately precise in all business decisions.

The driving force behind the organisation’s innovative service and product offering, Bruce is known for his experience and technical knowledge in both the AV and Live Events industries.

IN CORPORATE ENVIRONMENTS

Conferences, executive briefings, presentations and product launches are more effective with the correct combination of AV equipment. Videoconferencing systems enhance business communications, while video walls and large screen projection show clients and colleagues the big picture. In boardrooms, training and presentation rooms, discreetly installed equipment with touch- screen control provides the coordinated presentation of audio, video, data and graphics, while also controlling lights, blinds and room temperature.

IN THEATRES, CONCERTS AND CLUBS

At music concerts, in theatres, in broadcast television and video production, lighting creates atmosphere and alters mood. Changing colours and levels of brightness set the scene for dramatic productions, and no concert or nightclub is complete without intelligent lights moving to the beat and keeping the party on its feet. Big screen displays show artistes on stage and bring music videos into the rave, with fog machines adding to the atmosphere with fog and haze.

HOME AUTOMATION

Home theatre systems turn your lounge into a private cinema with a single touch. At the press of a button the blinds and curtains close, the lights dim, the screen appears and the opening credits roll. Sophisticated control systems combine cinema surround sound, DVD, video, DSTV, broadcast TV, room functions and even security surveillance. All you have to do is sit back, relax and immerse

yourself in the movie, while controlling all functions from your sofa or armchair.

INDOORS...

Intelligent interior lighting is a powerful tool in both home and office for instantly altering levels of light to suit changing needs. With control at your fingertips at home, dim the lights for dinner with friends, raise the spotlight on works of art, or darken the room to watch a movie. In boardrooms and other corporate environments, one touch control brings up the lights for working on documents or lowers them for better screen viewing of video or computer data presentations.

MUSEUMS, EXHIBITIONS AND THEME PARKS

From simple sound effects to massive multi-media shows, audio-visual systems inform and entertain visitors to museums, planetariums, theme parks, heritage sites and visitor centres. The journey of discovery comes to life as sound, light and images provide insight into past, present and future. Touchscreen control puts viewers in the driving seat of multimedia interactive displays, allowing visitors to choose their own route through a world of discovery combining audio, video, data and graphics.

RETAIL, ADVERTISING AND MARKETING

Promoting and selling products and services in the new millennium demands innovative concepts and dynamic technology. In stores, shopping malls and showrooms across the globe, custom gobos move manufacturer logos across floors, walls and ceilings to capture interest and focus attention. Big screen displays and video walls add colour, movement and impact at point of sale, getting the message across and holding audience interest in product launches, promotions and demonstrations.

DECISION AND CONTROL CENTRES

Whether in traffic control, security and emergency services, utility supply companies or the military, decision makers can monitor activity, keep abreast of changes and make informed decisions through networked communications. Sophisticated image processing and display devices – from single monitors to video walls – accommodate multiple sources of information from live TV to high resolution graphics.

OUTDOORS...

Exterior lighting is light years away from the time when only our streets were lit at night with the pale beams of sodium lamps. Architectural lighting today provides a broad palette of exciting colours and more than a million hues for ‘painting’ buildings in light. A kaleidoscope of colours, movement and images are used with powerful impact to emphasise different elements from the entrances to the roof tops of homes, corporate headquarters, casinos, hotels, amusement and theme parks, and special outdoor events.

OUR AUDIO-VISUAL SUPPLIERS

QSTECH

A company of CVTE, QSTECH designs and manufactures high quality, indoor and outdoor LED Wall displays with award-winning innovative technology, such as intelligent power supply for dynamic energy-saving. Products include the highly transparent outdoor mesh panels which are both super slim and light, and a range of modular all-in-one indoor LED Wall options.

MAXHUB

Renowned for innovative design, the MAXHUB range's focus is on LED screens, collaborative interactive display solutions and unified communications, with industry leading features that are geared toward productivity. MAXHUB’s applications and products are ideal for conferencing, auditoriums, training centres, smart classrooms, huddle spaces and boardrooms.

 RGBlink

Renowned in the AV industry as a leading manufacturer of video wall processors and LED controllers for professional audio-visual applications. Their range includes Mixed Signal variations, Universal Processors and Switching & Scaling equipment.

KRAMER Electronics

With four decades of innovation and technology, Kramer’s audio-visual experts are designing the future of engagement technology: AVoIP, wireless presentation & collaboration equipment, room connectivity, control & management systems, switchers & matrices, distribution amplifiers, cables & connectors, scalers & convertors, presentation systems, etc.

ProSpectre Professional Displays

Quality and advanced technology. Professional Displays - Large Screen, 4K UHD Interactive, Video walls and Digital Signage for various vertical markets such as hospitality, retail, education, corporate, control centres, airports/public transport.

Lumens PTZ Cameras

High quality professional PTZ cameras, document cameras, camera controllers and recording & streaming media processors. A full solution for video conferencing, classrooms and distance learning.

Sierra Video Broadcast Equipment

Video and audio equipment for broadcast, post- production, presentation and professional video.

Helvar Lighting Control

Helvar specialises in intelligent and energy-efficient lighting solutions. Open and flexible lighting controls and luminaire components for smart environments. Their lighting control solutions are designed to be open, scalable and future proof. Whether lighting controls for a meeting room, an office floor, an entire building or a campus, Helvar has the solution - ranging from a simple out-of-the-box to a full scale, interconnected solution.

Elite Screens (Projections Screens)

Elite Screens offer a range of manual and electric/ motorised projection screens. Our range is versatile to meet any requirement for residential, commercial, audio visual or entertainment.

Screen International Customised Projection Screens

Screen International specialises in producing professional and Home Theatre customised to any size requirement.

OUR LIVE EVENT PRODUCTS SUPPLIERS

Martin by HARMAN

Rental, Staging, Theatre and Architectural Lighting and Control, and effects fixtures. Martin Professional is the lighting supplier of choice for lighting designers, rental houses, and installers across the architectural, commercial and entertainment worlds. Martin is a Danish manufacturer and a brand of HARMAN Professional.

PROLIGHTS

An Italian company specialising in the design and manufacture of professional lighting & video products for the entertainment, event, broadcast and installation markets.

Luminex Network Intelligence

Live Events/Entertainment Data distribution equipment for professional lighting, audio and video applications. Luminex offer A complete range of network switches, converters/nodes and DMX splitters.

Milos Structural Systems

Trussing, Staging Roofs and Decking Solutions. Milos is a part of Area Four Industries group, now the world’s largest aluminium trussing and staging manufacturer.

CM-ET (Columbus Mckinnon Entertainment Technologies)

CM-ET electric chain motors, ratchet hoists, chain and rigging products. CM-ET is an entertainment industry leader in providing quality lifting and positioning equipment for riggers around the globe.

KINESYS

Specialising in the design, build and installation of motion control systems for the entertainment industry. In-house facilities include hardware and software design, product design and system integration.

PORTMAN LIGHTS

Manufacturer of creative, decorative and iconic stage lighting designs, which have become well-known in concerts and productions across the world. Their range includes the P1 Retro Lamp, P2 Hexaline and P3 Pixel.

VERSA-LIGHT

A product of Electrosonic SA, offering quality LED products for the Rental, Staging and installation industries.

SHOWVEN TECHNOLOGY

Extremely popular with concerts and staging events, the Sparkular is a revolutionary gunpowder-free stage fountain special effects device.

THE SNAP

SNAP is a novel truss tool that revolutionizes the attachment and organization of cables and sockets within truss designs.

Green-GO Communications

The Green-GO communications system is an Ethernet network based digital intercom system. Users can talk to multiple groups and/or direct to other users.

RGBlink

RGBlink is known for innovative manufacturing of streaming equipment, vision mixers, switchers & scalers, and Remote Monitoring Systems (RMS) specifically designed for the live events industry.

Obsidian Control Systems

Over 25 years of experience developing professional entertainment lighting control solutions for automated and theatrical lighting fixtures. Their equipment is also used for Concert Stage, Rental / Production, Studio/Broadcast, House of Worship, Corporate AV, Exhibitions, Night Clubs / Leisure, Theme Parks and Cruise Ships.